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JD Franz Research, Inc  Full Service Public Opinion and Marketing Research
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Our Mission  |  Our History

 

JD Franz Research is a full-service public opinion and marketing research firm dedicated to proving that quality and integrity do make a difference. Over the past twenty four years, our firm has established a reputation for responsiveness and quality that we believe makes us one of the premier research organizations in the nation. We take a great deal of pride in our work, and we know it shows in our results. Above all, we make every effort to develop understandable and useful information so your projects can lead to immediate action. Our firm is also certified as both a WBE and DBE.

OUR MISSION

 Our mission is to assist managers in the development of planning, marketing, and organizational strategy by providing the highest caliber of general public and consumer intelligence in a timely and cost-effective manner. Our core philosophies include delivering a product in which quality is never compromised and being thoroughly ethical in our conduct. In pursuing our mission, we strive to be fully responsive to customers' needs, exceed expectations, utilize state-of-the-art methods, present results in a format that is immediately actionable, and back our services with ongoing consultation and support.

OUR HISTORY

For over twenty fours years, we have been providing state-of-the-art research implemented with meticulous attention to quality control. Our services include both quantitative and qualitative studies, and our specializations are the attitudes and behaviors of the consumer and the general public.

We offer research design, implementation, data tabulation, and analysis - all conducted in-house, under ongoing supervision. Our facilities include a centralized telephone center with fifteen fully monitored and CATI-equipped interviewing stations and an in-house computer network. Our software capabilities include Word, Excel, Access, SPSS Data Entry, and SPSS for Windows.

We are proud of our reputation for responsiveness, timeliness, and professionalism, and we invite you to try us the next time your information needs call for research. We are confident that you will rapidly become another one of our highly satisfied clients.


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1900 Point West Way, Suite 276
Sacramento, CA 95815
Phone:(916) 614-8777
Fax:(916) 614-8765
jdfranz@jdfranz.com

 

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